| • One-third of students voluntarily accessed the WhyDairy? website and timing of these visits corresponded closely with school visits |
| • Interactive game pages were the most popular pages, followed by Kitchen/Recipe and Knowledge pages |
| • Targeting parents during the post-intervention period with an email campaign resulted in 30-50% of parents opening the email, but virtually none of the parents clicked on the links within the email to access the intervention website |