| - | Helpful | Harmful |
|---|---|---|
| Internal |
Strengths: Changing of consumer lifestyles in Thailand (aging consumers, younger generation consumers, higher educated consumers, urbanized consumers, rising income levels, world conservation) drives to the development of smart food packaging technology |
Weaknesses: In facts, development of advanced technologies in Thailand are driven by large firms in the country only. Meanwhile, most of the food firms in Thailand are small and medium-sized enterprises (SME) (around 80-85 percent). Thus, they rarely have the ability to access resources, investment and technology to use the new technology as same as the large firms. |
| External |
Opportunities: Smart packaging for food is a global issue and there are a lot of research studies about such issue. It seems that knowledge and technology will be transferred from developed countries to developing countries. In Thailand, there are efforts to provide the opportunity for technology transfer from research to the industry by the private sector. Funding to support the research institute are mostly from a government project. Hence, it may declare that it is an opportunity for firms to start their |
Threats: Since the development of smart packaging technology for the food industry in Thailand, firms have to import technological know-how and raw materials from foreign countries. It leads to higher costs for development and a higher price for packaging outputs. Moreover, consumers in Thailand have insufficient purchasing power. Therefore, firms need to slow down investment in advanced packaging. However, the price of developed packaging may be decreased by economies of scale |
| - | Their new advanced packaging technology with support from outside of firms (from government funds). | - |