Table 2: Demographic Characteristics of Respondents.

Category Frequency (person) Ratio (%)
Gender Male 195 45.3
Female 235 54.7
Age Under 20 17 4.0
20 – 29 149 34.6
30 - 39 159 37.0
40 - 49 75 17.4
50 and over 30 7.0
Purpose of Trip Business 34 7.9
Tourism/vacation 367 85.3
Education or meeting 9 2.1
Visiting friends or relatives 15 3.5
Other 5 1.2
Airline social media used Asiana Airlines 154 35.8
Korean Airlines 188 43.7
Foreign airlines 11 2.6
Korean low cost carriers 72 16.7
Foreign low cost carriers 5 1.2
Number of using airlines per year 1 149 34.6
2-3 163 37.9
4-5 77 17.9
6-7 14 3.3
8-9 7 1.6
More than 10 times 20 4.7
Total number of respondents 430 100%